Chris Rivers, The son of legendary rapper Big Pun is gearing up for the release of his new album this coming August. He pays homage to his late father with new Richie “TriKx” Basciano-directed visuals for “Sincerely Me.”

The song will appear on Rivers’ eighth project to date, G.I.T.U. (Greatest In The Universe) which will be out on Friday, Aug. 16. The video is the first released in support of the album.

“Sincerely Me” is available on Apple Music, Spotify and various other digital streaming outlets.

Follow @ChrisRivers on Instagram.